DNA.

Performance marketing · Restricted and unrestricted

Move different. Play Us. Get results.

We advertise the categories the platforms restrict by default. The whole advertising side is ours to run — which leaves you free for the things that matter more.

  • Meta Ads
  • Google Ads
  • TikTok Ads
  • SEO

The argument

Almost all advertising is background music.

Heard once, gone in a second. It moves nobody anywhere.

What works is the thing that starts your feet before your head has decided.

First they turn around. Then they take a step. Then they come back.

And again.

Until it stops being a choice and becomes a habit.

That is the whole job. Frequency is not a vanity metric — it is the mechanism. Everything we build is aimed at the second visit, not the first click.

What we run

Six things, done properly

No retainers for work nobody can point at. Each of these is bought separately or as one operation.

Meta Ads

Facebook and Instagram, including the categories Meta restricts.

TikTok Ads

Native creative at the volume the algorithm actually needs.

Google Ads

Search, Performance Max and YouTube, with policy handled up front.

SEO & GEO

Ranking in search, and being quoted by what is replacing it.

Design

Ad creative, landing pages, brand systems.

Copywriting

Ad copy, landing pages, lifecycle, in English and Russian.

Where we run it

Two sides of one line

Most agencies pick a side. Working the restricted side well is what makes the other side straightforward.

Restricted

Restricted

Verticals where the platform policy says no and the review queue is the real gatekeeper. Getting traffic here is a compliance problem before it is a creative one.

Unrestricted

Unrestricted

Ordinary markets, ordinary rules. The same operators, without the part where the account disappears on a Friday.

Selected work

Numbers, not adjectives

Some clients can be named. Most cannot — that is the nature of the verticals. The figures are the same either way.

Straight answers

The questions everyone asks first

See everything

What industries do you work with?

More than sixty of them so far, and yours is almost certainly already on that list. Send an enquiry and you will get a straight answer on whether we have run this category before.

Can you legally advertise iGaming on Meta Ads?

Yes, in specific countries and only with written permission from Meta. Meta requires an application and a gambling licence valid in each targeted country, and the list of eligible countries is short and changes. Everything outside that permitted set is grey-area buying with real account risk, and we will tell you which of the two you are paying for before anything launches.

What decides the cost of SEO for a crypto project?

The starting position of the domain, not the category. A domain with existing authority needs content and internal structure. A new domain in a competitive market needs eighteen months of both, plus link acquisition, before organic traffic is worth counting — and the second case is several times the work of the first. We do not publish rates, because a number written before anyone has opened your site is a guess wearing the clothes of a quote. Send the domain and you get a real one.

How quickly do accounts get banned, and what happens then?

In restricted verticals, assume every account is temporary and plan for it. A well-run setup keeps spend spread across multiple assets, warms replacements before they are needed, and keeps creative and landing pages portable, so a ban costs a day rather than a quarter. Anyone promising accounts that never go down is either new or lying.

Tell us what you are trying to move

One message. What you are selling, which countries, what you spend on ads now. You get an answer from someone who has run it, not from a form.

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