How to get up to 50 qualified leads a day with Meta Ads
"We're getting leads" and "we're getting leads worth calling" are two different results. The filter that separates them, and the real math behind scaling to daily volume.
Journal
Journal
What we learned recently, written down before we forget it.
How a blogger gets 1,000 targeted followers on Meta for under $1,000
Most blogger launches fail because the audience was never warm. Here's the real cost per follower by niche width, and the funnel that turns paid reach into people who actually show up on launch day.
TikTok Ads: who really needs it, and how not to waste the budget
TikTok does not sell targeting. It sells attention to whoever can keep producing, which is a business model decision disguised as a channel choice.
Who Meta Ads actually works for: from e-commerce to local business
Meta does not wait for demand. It manufactures it, which is excellent news for some businesses and an expensive misunderstanding for others.
Why grey-niche accounts get banned in Meta, and what actually helps
Almost every ban post-mortem starts with the ad. Almost none of them end there.
Meta, Google or TikTok for lead generation: which and why
Cost per lead is the wrong way to compare them, because the three channels do not produce the same object. One finds people already looking. Two create the wanting.
How fast creative burns out on TikTok, and how to tell
Everyone wants the number of days. There isn't one — burnout is a function of how quickly you saturate your reachable audience, and two accounts in the same category can be weeks apart.
Performance Max: what it is good at, and what it hides
The problem with Performance Max is not that it performs badly. It is that when it performs badly you cannot see why, and when it performs well you cannot tell what did it.
How to find a working setup in Meta without guessing
A setup is five decisions stacked on top of each other. Test them all at once and a result tells you nothing you can reuse.
Why a winning setup dies the moment you scale it Meta Ads
Everybody has had the campaign that worked beautifully at $200 a day and fell apart at $2,000. The creative did not get worse. The audience did.
Tell us what you are trying to move
One message. What you are selling, which countries, what you spend on ads now. You get an answer from someone who has run it, not from a form.