Meta, Google or TikTok for lead generation: which and why
Cost per lead is the wrong way to compare them, because the three channels do not produce the same object. One finds people already looking. Two create the wanting.
Journal
Insights
Data, benchmarks and conclusions from our own campaigns.
Tell us what you are trying to move
One message. What you are selling, which countries, what you spend on ads now. You get an answer from someone who has run it, not from a form.