TikTok Ads: who really needs it, and how not to waste the budget
TikTok does not sell targeting. It sells attention to whoever can keep producing, which is a business model decision disguised as a channel choice.
Journal
TikTok Ads
Creative-driven traffic and burnout management on TikTok.
How fast creative burns out on TikTok, and how to tell
Everyone wants the number of days. There isn't one — burnout is a function of how quickly you saturate your reachable audience, and two accounts in the same category can be weeks apart.
Tell us what you are trying to move
One message. What you are selling, which countries, what you spend on ads now. You get an answer from someone who has run it, not from a form.